Enshittification isn't just a sweary word to describe the accelerating decay of the online platforms, apps, and services that we rely on.
It's a framework for understanding the structural incentives that make tech companies enemies of their own users over time—the surveillance business model, the erosion of privacy, the monopoly power that eliminates alternatives, the regulatory capture that prevents accountability.
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These are some of EFF's core fights and have been for over 35 years. EFF sues. EFF advocates. EFF codes. And EFF wins. EFF is the most profound and powerful disenshittifying force on the planet Earth, and I’ve been proud to fight alongside them for nearly 25 of those years.
One of the lessons you learn in battles with very long timelines against very powerful actors is that these battles are deeply serious, and because of that they must also be fun. “Enshittification” took off as a shorthand in part because of the minor license to vulgarity it confers. It's slightly crass for a reason: getting people to engage with the abstract issues of tech policy can be hard at the best of times. No one knows this better than my colleagues at EFF, who consistently surprise me with their ability to make complex, technical concepts concrete, memorable, and sometimes even joyful.
Words matter, but so do visuals. For the cover of the U.S. edition of my book, Enshittification, designer Devin Washburn of No Ideas studio created an iconic variation of the "pile of poo" emoji, with angry eyebrows and a grawlix-scrawled censor bar over its mouth. It instantly became the symbol of enshittification I’d been looking for.
I liked it so much I ordered a couple hundred enamel pins and a couple thousand vinyl stickers and handed them out to people I met on my 33-city book tour. Even when giving them away, I was inundated with requests to buy more of them.
I've since bought out Devin's rights to the image and released it under a Creative Commons Attribution 4.0 license—free for anyone to use, remix, or build on, including commercially, with attribution. The high-resolution files are on Wikimedia Commons, Flickr, and the Internet Archive (including a PSD with an ink-density adjustment layer). It belongs to the commons now.
But I made sure EFF had first crack at the design for their “official merch,” and they've done right by it. There are two items available now in the EFF shop, and all proceeds go directly to EFF's work defending digital rights. I’ve spent years admiring EFF’s merch and consistent, creative visual identity, so it fills me with pride to see this more-than-a-mere-poop-emoji in their shop.
A recognizable visual shorthand is a genuine organizing tool. When someone sees the enshittification emoji, they know what the conversation is about. When you wear the pin or slap the sticker on your laptop, you're signaling that you understand what's happening to the internet, and that you know we can do better.
Because the design is CC-licensed, you don't have to buy one. You can make your own merch, your own swag, your own illustrations. I made a lawn flag for my front garden.
But if you do want to buy a sticker or pin, you can do so while supporting the most profound and powerful disenshittifying force on the planet Earth—the Electronic Frontier Foundation.
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